Behind the brand

 Born from over two decades at the pinnacle of the beauty industry, Ray of Light Beauty is the radiant culmination of a lifelong passion for product innovation, problem-solving formulas, and the transformative power of glow. Created by a veteran makeup artist and beauty brand architect and the brains behind multiple award-winning products, Ray of Light is not just another beauty line—it’s a legacy of illumination brought to you by Dena Erdmann.

At Ray of Light Beauty, we believe that true beauty doesn’t hide—it reflects. Our signature approach to radiance harnesses the power of light to deliver next-generation glow. From head to toe, our illuminating creations cast a complimentary, ethereal sheen across the skin, enhancing tone and texture with a silky, dewy finish. Think: lit-from-within luminosity, the ultimate glass-skin glow, and the confidence that comes with skin that looks as good as it feels.

Each product is designed to be your skin’s best light—engineered for real-life results with a high-performance formula that instantly elevates. Whether it’s a soft-focus highlight across your cheekbones or a full-body glow that makes you feel like you’ve stepped off a runway, our goal is to bottle the perfect light and put it in your hands.

Inspired by insider secrets from backstage at the world’s most exclusive shows—including the iconic Victoria’s Secret Runway Show—Ray of Light delivers that coveted supermodel shimmer in a way that’s wearable, flattering, and effortlessly luxe.

This is not about covering up—this is about amplifying your natural beauty and stepping into your own spotlight. With Ray of Light Beauty, you don’t just glow—you gleam with purpose, power, and unapologetic confidence.

Your skin. Your light. Your moment.

Ray of Light Beauty
Illuminate Everything.

Launching Spring 2026

Highlight at your desired level of dewy glow!